Using Behavioral Psychology to Encourage Healthy Habits

Advertising agencies employ behavioral scientists to use psychology to persuade people to make healthy lifestyle choices. They've discovered key insights into how the human mind works when faced with a call to action. Behavioral scientists used a universal human trait — fear of shame or social rejection — to encourage workers at a food factory to improve their hand washing habits.

Premieres on May 11 at 8PM

Discover the little-known story of the innovations in science and medicine that doubled the human lifespan in less than a century, and celebrate the unsung heroes of public health who believed change was possible and acted on it.

Extra Life: A Short History of Living Longer Episodes

Extra Life: A Short History of Living Longer Extras

Become a KVIE Passport member and watch your favorite PBS programs from any device.