Using Behavioral Psychology to Encourage Healthy Habits
Advertising agencies employ behavioral scientists to use psychology to persuade people to make healthy lifestyle choices. They've discovered key insights into how the human mind works when faced with a call to action. Behavioral scientists used a universal human trait — fear of shame or social rejection — to encourage workers at a food factory to improve their hand washing habits.
Premieres on May 11
Discover the little-known story of the innovations in science and medicine that doubled the human lifespan in less than a century, and celebrate the unsung heroes of public health who believed change was possible and acted on it.
Extra Life: A Short History of Living Longer Episodes
Extra Life: A Short History of Living Longer Extras
S1 Ep4 | 4m 14s
Behavioral scientists hired by advertising agencies use psychology to influence habits.
S1 Ep4 | 4m 15s
Florence Nightingale used data and creativity to alter the course of human health.
S1 Ep3 | 5m 3s
Gertrude Elion's role in developing drugs made her a pioneer of modern medicine.
S1 Ep3 | 4m 58s
Alexander Fleming's untidy desk becomes the key to a major scientific breakthrough.
S1 Ep2 | 5m 7s
In London, Black and Asian communities face a higher risk of death from COVID-19.
Discover the story of a public health revolution that doubled the human lifespan.