Overview
We are the PBS station for Sacramento and the Central Valley, our region’s provider of the most trusted public institution in America for 16 consecutive years (Market & Research Resources, Inc. 2019).
You can reach nearly 1.4 million households in the 20th largest television market – and many of our loyal viewers are upscale consumers, community leaders, and business decision makers.
Sponsorship here builds recognition and rapport with your target audience.
When you sponsor with PBS KVIE, you enhance your reputation as a good corporate citizen while boosting your visibility with the right audiences.
On-Air Sponsorship on PBS KVIE
When you sponsor a program, you ally yourself with public trust and with excellence. Award winners such as PBS NewsHour, NOVA, Nature, MASTERPIECE, This Old House, and American Experience each have loyal viewers who respect the shows and their sponsors. Children and their parents enjoy the highly rated and beloved children's programs, such as Daniel Tiger’s Neighborhood, Curious George, and Sesame Street.
Program sponsorship consists of :10, :15, or :30 second spots at the open or close of specific broadcasts.
Other sponsorship opportunities also include sponsoring special events such as:
- PBS KVIE Art Auction
- PBS KVIE Spring Fundraiser
- Preview screenings of original local films
- Public engagement events and station supporter events
- And more.
Why sponsor?



On-Air Sponsor Messages Guidelines
Sponsor spots on PBS KVIE are intended to thank and identify sponsors.
PBS KVIE can produce a spot for your organization or air your existing spot. Most existing image or business brand spots are ideally suited for PBS KVIE's low-clutter, high-credibility environment. Sponsor messages that do not meet FCC standards for public television can be altered for compliance.
Sponsor Messages MAY:
- Be :10, :15 or :30 in length
- Identify and depict sponsor's products or services and a logo
- Use a well-established slogan or corporate positioning statement
- Show a telephone number, web address, event dates and locations
- Use music or sound effects identifying the company, people, and other voice-overs (music rights must be cleared by client)
Make an association between sponsor and program
Sponsor Messages May NOT:
- Use comparative or superlative language.
- Offer price, discount or financing information (including "free")
- Use calls to action which direct the viewer to call, visit, try, or compare
- Use inducement to buy statements that direct the viewer to purchase the product (e.g. free trial period, 2 for 1, etc)
- Include endorsements.
Contact Sponsorship
Barry Pitluk
Chief Sponsorship Manager
Rachael Grand
Coordinator