President & General Manager
As just its sixth president in more than 60 years, David has led PBS KVIE since 2008. He joined the station in 2001 as a vice president. His prior experience includes positions with a Fortune 500 company, a publicly traded software company, and a venture capital backed software start-up. He has served as a board member of the Public Television Major Market Group and as president of the California Public Television association. He has represented PBS KVIE on the PBS Digital Advisory Council, PBS Development Advisory Committee, and the PBS Communications Advisory Committee. His local community board service includes American Leadership Forum, California Hall of Fame Advisory Board, Greater Stockton Chamber of Commerce, Los Rios Foundation, Sacramento Asian Pacific Chamber of Commerce, and the Sacramento Metro Chamber. David received his B.A. in English, magna cum laude from Northern Arizona University in Flagstaff. He completed the UC Davis Executive Program, Leadership Sacramento program, and American Leadership Forum Class XIII. He was named in Sacramento Magazine’s Power & Influence 100, Sacramento 300, and the Sacramento Business Journal’s 40 Under 40. In 2018, David received the Pillar of Public Service Award from America’s Public Television Stations.
Human Resources Executive
Rose joined PBS KVIE in 2005, bringing general human resources experience in telecommunications, banking, and mortgage banking industries in Southern California. She has more than 20 years of experience in the field of human resource management as a subject matter expert in compliance, benefits, strategic development, and conflict management with an emphasis in California law. Rose holds the following certifications: Senior Professional in Human Resources (SPHR), Professional in Human Resources – California (PHRca), Professional in Human Resources (PHR), and SHRM Certified Professional (SHRM-CP). As a graduate of the University of California, Santa Barbara, she holds a B.A. in Sociology. For the past ten years, Rose has volunteered with the Human Resources Certification Institution (HRCI) exam development process. At PBS KVIE her primary function is fostering a culture of inclusion, diversity, and opportunity.
Associate General Manager – Operations / Chief Financial Officer
Staci joined PBS KVIE in 2016 bringing with her nearly two decades’ print media experience including system implementation and project management in addition to her financial management roles. She worked for the largest metro daily newspaper in Ohio and also served local businesses and readers through our Sierra foothill community newspapers. Staci began her career as a corporate accountant with the DeBartolo Corporation, operated by the owners of the San Francisco 49ers NFL franchise. She dedicated 12 years teaching graduate accounting and information systems courses as a member of senior faculty (adjunct) for the Keller Graduate School of Management after earning her MBA from Regis University. Staci is a Certified Public Accountant and sole proprietor of a vintage collectibles business.
Associate General Manager – Production
Michael joined PBS KVIE in 2003. He has more than 35 years of experience in television news, programming and production. In 2005, he launched PBS KVIE’s national series America’s Heartland, which has aired in more than 80 percent of the country on PBS stations. He also oversees all of PBS KVIE’s other local, regional, and national programs, including Inside California Education, ViewFinder, KVIE Arts Showcase, Yes! We’re Open, and Rob on the Road. Prior to PBS KVIE, Michael served as the managing producer for Business Now, a half-hour program airing on ABC affiliates in New York, Chicago, San Francisco, Boston and Washington, D.C. Starting in 1987, he was a reporter/producer for News Travel Network, a San Francisco-based company specialized in providing consumer travel reports to about 75 stations across the U.S. for use in their daily newscasts. His reporting took him to such far-flung places as Bali, Thailand, Vietnam, Malaysia, Tahiti, and New Zealand, as well as across Europe and the U.S. His work has also appeared on CNN, the Discovery Channel, RFD-TV, Voice of America, and the Travel Channel.