Marketing Coordinator

The Marketing Coordinator supports the marketing team by developing and executing social media content that promotes our programming, special events, and brand. This role creates engaging, timely content across social platforms while supporting other marketing and promotional initiatives. Our ideal team player is a creative writer and content producer who understands social media trends and best practices and is passionate and deeply knowledgeable about our programming.

If you value public television, consider joining our PBS KVIE team, whose mission is to inspire you to explore the world and connect with your community through the integrity of public media.

PBS KVIE's Ideal Team Player:

• supports our mission to inspire viewers to explore the world and connect with our community through the integrity of public media.
• celebrates inclusion, community, and diverse perspectives.
• values a culture of team spirit and collaboration.
• embraces innovation and creativity.
• strives to do more and be more.

• Coordinates social media marketing and engagement, including content development, publishing, audience engagement, performance monitoring, and identifying opportunities to strengthen social media presence.
• Collaborates with staff and departments to promote programs, events, fundraising initiatives, community engagement, and other organizational priorities.
• Supports digital marketing, audience engagement, and website initiatives.
• Works with the team to develop and adapt promotional materials for local audiences and maintain consistent brand messaging.
• Promotes local productions, programming, news and local journalism, streaming on KVIE+ and the PBS App, and other station initiatives across appropriate marketing channels.
• Supports content and creative asset development for other marketing communications as needed.
• Assists with programming schedules, listings, records, and related communications.
• Works closely with team to support promotional, marketing, and brand management efforts.
• Performs other duties as assigned.

• Mission-driven and passionate about the role of public media.
• Working knowledge of Microsoft Office Suite and other technology tools relevant to the position.
• Demonstrates clear, effective, and proactive communication.
• Detail-oriented with the ability to manage multiple priorities and responsibilities effectively.
• Collaborates effectively with colleagues and diverse internal and external stakeholders.
• Provides professional and responsive service and support to internal and external stakeholders.
• Positively and professionally represents PBS KVIE in the community.
• Leverages AI and technology tools to enhance efficiency and effectiveness while maintaining independent judgment and responsibility for the accuracy, originality, integrity, confidentiality, and quality of all work product, in compliance with organizational policies, journalistic ethics, and professional standards.
• Strong knowledge of social media platforms, trends, and best practices, with a passion for developing creative and innovative ways to engage audiences.
• Strong writing, editing, and proofreading skills, including knowledge of AP style.
• Experience creating social media and digital content using photo, video, and design tools.
• Understanding of marketing, branding, and audience engagement concepts.

• Bachelor’s degree in Marketing, Communications, Public Relations, or equivalent experience.
• Minimum of two years of experience in social media, marketing, communications, or a related field.

• Available to work evenings and weekends as needed.

We are committed to diversity. Our goal is to build and foster a culture where open-minded and varied perspectives are encouraged and celebrated. Diversity is an integral part of how we function as an organization.

We believe all voices should be heard and represented through a lens of authenticity. We represent and serve Northern California's communities by producing content and programming that inspires and connects.

We value our team. We recognize our strong and cohesive collective helps us to grow as a public media and community leader. Creating an environment where employees feel safe and supported is vital to our success.

PBS KVIE EEO Policy: We are an equal opportunity employer and make employment decisions based on merit. Our practice is to hire the best available person for every job. Company policy prohibits unlawful discrimination based on race (including traits historically associated with race, such as hairstyles and textures), color, creed, sex (including pregnancy, childbirth, breastfeeding, reproductive health decision-making, or related medical condition), gender, gender identity, gender expression, sexual orientation, religion, marital status, registered domestic partner status, age, national origin (including immigration and/or citizenship status), ancestry, physical or mental disability, medical condition including genetic characteristics, military or veteran status, political activities/affiliation, or any other consideration made unlawful by federal, state, or local laws. We also prohibit unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has been or is perceived as having any of those characteristics. PBS KVIE is an equal opportunity employer, and strictly prohibits unlawful discrimination by any employee, including managers, supervisors, and co-workers. All such discrimination is unlawful.

Any applicant or employee who requires an accommodation to perform the essential functions of the job must contact a department manager or human resources to request specific accommodations. We will engage in a timely, good faith, interactive process to determine the need for a reasonable accommodation. If a reasonable accommodation exists and will not impose an undue hardship on the Company, an accommodation will be made.

PBS KVIE Background Check Policy: PBS KVIE conducts criminal background checks for all new employees (including credit and DMV background checks when appropriate for the position).

NO PHONE CALLS PLEASE: Due to the high volume, we will not accept or respond to phone/email inquiries. Candidates will receive an electronic acknowledgment after receipt of their online application. Qualified candidates will be contacted for a phone screening.