In 2017, Sacramento homelessness rose by a startling 30 percent from 2015. Now over 3,600 individuals are homeless, the highest number of people living without permanent housing Sacramento has ever recorded, according to local homeless organization Sacramento Steps Forward.

“This is not just a sobering report,” commented Sacramento mayor Darrell Steinberg,“thisis a damning report. This report is a call to action, no excuses.”

Viewfinder: Homelessness will explore key factors that are fueling homelessness such as skyrocketing housing costs in Northern California. What resources are missing? Who would pay for them? How does a municipality clear an area of homeless people, knowing those people will simply relocate to another neighbhorhood?

Many ideas and solutions have been explored and this documentary will raise the dialogue on ways to address this crisis.

KVIE is a leader in producing documentaries on topics affecting our region such as the Boomer’s Guide to Growing Older and Getting There: Transit in the Sacramento Region. Through this KVIE program on homelessness, tens of thousands of citizens in our region will grasp the human dimension of homelessness, while gaining a fuller understanding of the key causes and solutions proving effective.

ViewFinder, the locally produced award-winning documentary series from KVIE, expands our understanding of the past, present, and future of the Valley. ViewFinder celebrates the diversity and culture of our region, examines the issues that shape our future, and reminisces on the stories that make up our rich heritage –all through profiling the people and places that form the Valley’s landscape. ViewFinder episodes have aired in over 100 markets across the country.

Sponsorship of this ViewFinder episode will demonstrate your commitment to the local community while raising your profile to an educated, influential, and diverse audience. Furthermore, sponsors benefit from the halo-effect of being associated with KVIE and its mission to make a meaningful contribution to our community.

ViewFinder Logo

ViewFinder airs Wednesdays at 7pm on KVIE


Broadcasting from California’s capital, KVIE Public Television helps everyone explore the world through television experiences in history, current events, drama, nature, and science. And for the natural-born explorer, KVIE serves as a trusted guide for children with the best educational programming. Established in 1959, KVIE serves more than 1.4 million households in the nation’s 20th largest television market. With one of the largest geographic signals in the country, KVIE can be viewed in 28 of California’s 58 counties.

KVIE is one of the leading producers of public television programming in the country with series like America’s Heartland, Rob on the Road, Studio Sacramento, ViewFinder, and our newest series Yes! We’re Open. KVIE Public Television actively creates original local programming. In 2013, KVIE was nominated for an Emmy for Overall Station Excellence, and Studio Sacramento won an Emmy for Best Interview/Discussion Program. KVIE has also won numerous Emmys, Tellys, and even a California Journalism Award for its programs on local history, health and civic issues, arts, and lifestyle topics.

America's Heartland Logo

KVIE Arts Showcase Logo

Rob on the Road Logo

Studio Sacramento Logo

ViewFinder Logo

Yes! We're Open Logo


The KVIE 28 county coverage includes all of:

  • Amador
  • Calaveras
  • Colusa
  • El Dorado
  • Mono
  • Nevada
  • Placer
  • Plumas
  • Sacramento
  • San Joaquin
  • Sierra
  • Stanislaus
  • Sutter
  • Tuolomne
  • Yolo
  • Yuba

And parts of:

  • Alameda
  • Butte
  • Contra Costa
  • Lake
  • Marin
  • Mariposa
  • Merced
  • Napa
  • San Francisco
  • Santa Clara
  • Solano
  • Sonoma


On-Air Sponsor Recognition

Your organization’s  sponsor recognition spot, appearing at the beginning and again at the end of a new 30-minute ViewFinder documentary on Homelessness. The spot is embedded in the program, remains attached for the life of the program, and is included on all DVD copies of the program.

Custom Produced Credit

Sponsors may use an existing spot, or KVIE will produce one customized sponsorship credit at N/C. Spot production includes a maximum one day shoot (up to two local locations), graphics/logos/images, and voice-over copy which adheres to KVIE, PBS, and FCC guidelines.

Online Credit

Sponsor logo recognition with a link to your website on the ViewFinder episode webpage.

Event Recognition

  • Verbal recognition and the option to have a speaker at a public screening of the sponsored episode.
  • Recognition in print and online materials related to the screening, including (but not limited to) event flyers, day-of signage, and RSVP webpage.
  • The option for a reserved sponsor information table and your company banner prominently displayed at the event.
  • 10 VIP tickets to the public screening.

Print Recognition

  • Recognition on all print materials created and used to promote the sponsored episodes of ViewFinder for distribution. Materials may include press releases, media kits, postcards, flyers, and print advertising.
  • Recognition on the DVD sleeve of the program. These copies will be sold to the public.
  • 50 DVD copies of the program for your distribution. KVIE can produce a custom DVD cover designed for your marketing needs. Your organization may elect to have up to a :60 marketing message introducing the program at the beginning of your 50 personalized DVD’s.