Underwriting on KVIE
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On-Air Program Underwriting on KVIE Channel 6
KVIE and PBS have a reputation for providing the highest quality programs on television. Award winners such as The NewsHour with Jim Lehrer, NOVA, MASTERPIECE THEATRE, NATURE, This Old House and AMERICAN EXPERIENCE are just some of the fine offerings on our air, each within its own targeted genre. Also, children and their parents enjoy the highest rated children's programs in the nation, such as Barney & Friends, Arthur and Sesame Street.
Program Underwriting on KVIE consists of 10-second, 15-second or 30-second open and close spots attached to a specific television program. A maximum of two local underwriting positions are available. Program underwriting is especially effective for companies seeking to build their brand and a relationship with their particular target audience. See Program Listings and Schedule.
On-Air Adjacency Underwriting on KVIE Channel 6
In general, breaks between programs on KVIE Channel 6 are two minutes in length, except during children's programming where there is one minute between programs. The breaks allow for availability of up to four sponsor messages, or underwriting credits, depending on the length of each credit (:10, :15 or :30). Adjacency underwriting is particularly effective when flexibility and program variety are critical. It is also an excellent alternative when program underwriting is not available on a desired program. When reach and frequency are the prime objective, an adjacency flight throughout certain types of programming may be desired. Examples include Prime Time Specials, Cooking and How-To Programs, Science and Nature, and Travel and Adventure.
For More Information
KVIE Channel 6
2030 W. El Camino Ave.
Sacramento, CA 95833
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