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When most people consider giving to support public broadcasting, they think of making a pledge and writing a check. We receive many generous gifts this way each year. But there are other ways people make a difference by supporting KVIE. A special giving program called KVIE Explorer Fund is an honorary way in which friends of KVIE can plan a bequest gift. Or, you may choose to a make a gift of stock, real estate, life insurance, or consider establishing a trust.

Other ways to give include asking your employer to enroll in our Matching Gifts Program, or by donating a used car, truck, boat, or motorcycle to our used vehicle program.

Browse through the Support section of our Web site for more details about each of these initiatives.





Sponsorship on KVIE

Overview | On-Air Sponsorship | On-Air Message Guidelines | Program Listings By Genre |
Community Outreach & Special Events | KVIE's Audience | Contact KVIE Sponsorship


On-Air Sponsorship Guidelines

Guidelines for On-Air Sponsor Messages
Credits of KVIE are intended as a way of thanking and identifying underwriters. In general, credits on public television maintain a noncommercial sound, in keeping with the noncommercial nature of public broadcasting.

KVIE can produce a spot for your organization or air and exisitng, preproduced spot. Most existing image or business brand spots are ideally suited for KVIE's unique low -clutter, highly credible environment. Those sponsor messages that do not meet FCC standards for public television may require minor changes.

Sponsor messages may:

  • Be :10, :15 or :30 in length
  • Identify and depict sponsor's products or services
  • Show a logo
  • Use a well-established slogan or corporate positioning statement
  • Show a telephone number
  • Show a web site address
  • Show event dates and locations
  • Use music or sound effects identifying the company, people, and other voice-overs (Rights to music must be cleared first by client or agency)
  • Make an association between sponsor and program

Sponsor messages may not:

  • Use comparative or superlative language.
  • Offer price, discount or financing information (including "free")
  • Use calls to action which direct the viewer to call, visit, try, or compare
  • Use inducement to buy statements that direct the viewer to purchase the product (e.g. free trial period, 2 for 1, etc)
  • Include endorsements

For More Information
Kevin Smith-Fagan
VP Development
916-641-3595 phone

KVIE Channel 6
2030 W. El Camino Ave.
Sacramento, CA 95833

E-mail Newsletter
If you'd like to receive a newsletter via e-mail with news and special opportunities to current and prospective underwriters, send us a note.


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