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Vehicle Donation
Quality of Life Card
Volunteer
Special Gifts
Gift Planning
Masterpiece Circle
Production Partners
Sustaining Supporters
Matching Gifts
Stock Gifts
Foundations
Underwriting/Corporate
On-Air Sponsorship
On-Air Message Guidelines
Program Listings By Genre
Community Outreach & Events
KVIE Audience
Contact KVIE Underwriting
When most people consider giving to support public broadcasting, they think of making a pledge and writing a check. We receive many generous gifts this way each year. But there are other ways people make a difference by supporting KVIE. A special giving program called Legacy Circle is an honorary way in which friends of KVIE can plan a bequest gift. Or, you may choose to a make a gift of stock, real estate, life insurance, or consider establishing a trust.
Other ways to give include participating in the Raley's and Bel Air Quality of Life card program, asking your employer to enroll in our Matching Gifts Program, or by donating a used car, truck, boat, or motorcycle to our used vehicle program.
Browse through the Support section of our Web site for more details about each of these initiatives.
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Underwriting on KVIE
Overview | On-Air Sponsorship | On-Air Message Guidelines | Program Listings By Genre |
Community Outreach & Special Events | KVIE's Audience | Contact KVIE Underwriting
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Demographics |
- 45.3% of KVIE's total adult viewers are between 18-49 years of age
- 54.7% of KVIE's total adult viewers are 50+
- 55.5% of KVIE's viewers are married
- 49.1% of KVIE's audience is male; 50.9 is female
- 14.6% of KVIE's viewers are of Spanish/Hispanic origin
- 67.8% of KVIE’s audience used the Internet in the past 30 days.
- 22.7% of KVIE’s total adult viewers have one or more college degrees
- 77.9% of KVIE’s audience votes
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| Financial Characteristics |
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- 55.5% have a household income of $50,000+
- 36.7% have a household income of $75,000+
- 19.3% have a household income of $100,000+
- 55.3% of viewing households have an ATM card, 23.4% have an IRA account, 71.8% are homeowners, and 20.8% have auto loans.
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Activities
- 68.6% participated in gardening
- 46.8% engaged in casino gambling
- 49% made at least one purchase through the internet
- 36.8% have a dog, while 35.3% have a cat
- 32.7% attended the theater/ballet/symphony/opera in the past year
- 10.9% are golfers
- 43.5% ate dinner 4+ times at a sit down restaurant in the past 30 days
- 47.3% attended a movie theater one or more times in the past 3 months
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And a strong majority of PBS viewers: |
- Feel that companies that fund PBS have a commitment to quality and excellence.
- Believe underwriters are usually industry leaders.
- Would choose to buy a product from a company that supports PBS, all other things being equal.
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Sources: Scarborough/PRIME NExT, Mar 2007–Feb 2008
For More Information
Kevin Smith-Fagan
VP Development
916-641-3595 phone
ksmithfagan@kvie.org
KVIE Channel 6
2030 W. El Camino Ave.
Sacramento, CA 95833
E-mail Newsletter
If you'd like to receive a newsletter via e-mail with news and special opportunities to current and prospective underwriters, send us a note.
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