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When most people consider giving to support public broadcasting, they think of making a pledge and writing a check. We receive many generous gifts this way each year. But there are other ways people make a difference by supporting KVIE. A special giving program called KVIE Explorer Fund is an honorary way in which friends of KVIE can plan a bequest gift. Or, you may choose to a make a gift of stock, real estate, life insurance, or consider establishing a trust.

Other ways to give include asking your employer to enroll in our Matching Gifts Program, or by donating a used car, truck, boat, or motorcycle to our used vehicle program.

Browse through the Support section of our Web site for more details about each of these initiatives.





Sponsorship on KVIE

Overview | On-Air Sponsorship | On-Air Message Guidelines | Program Listings By Genre |
Community Outreach & Special Events | KVIE's Audience | Contact KVIE Sponsorship


KVIE's Audience

Demographics Demographics
  • 45.3% of KVIE's total adult viewers are between 18-49 years of age
  • 54.7% of KVIE's total adult viewers are 50+
  • 55.5% of KVIE's viewers are married
  • 49.1% of KVIE's audience is male; 50.9 is female
  • 14.6% of KVIE's viewers are of Spanish/Hispanic origin
  • 67.8% of KVIE’s audience used the Internet in the past 30 days.
  • 22.7% of KVIE’s total adult viewers have one or more college degrees
  • 77.9% of KVIE’s audience votes
Financial Characteristics Financial Characteristics
  • 55.5% have a household income of $50,000+
  • 36.7% have a household income of $75,000+
  • 19.3% have a household income of $100,000+
  • 55.3% of viewing households have an ATM card, 23.4% have an IRA account, 71.8% are homeowners, and 20.8% have auto loans.


  • 68.6% participated in gardening
  • 46.8% engaged in casino gambling
  • 49% made at least one purchase through the internet
  • 36.8% have a dog, while 35.3% have a cat
  • 32.7% attended the theater/ballet/symphony/opera in the past year
  • 10.9% are golfers
  • 43.5% ate dinner 4+ times at a sit down restaurant in the past 30 days
  • 47.3% attended a movie theater one or more times in the past 3 months


And a strong majority of PBS viewers: And a strong majority of PBS viewers:
  • Feel that companies that fund PBS have a commitment to quality and excellence.
  • Believe underwriters are usually industry leaders.
  • Would choose to buy a product from a company that supports PBS, all other things being equal.

Sources: Scarborough/PRIME NExT, Mar 2007–Feb 2008

For More Information
Kevin Smith-Fagan
VP Development
916-641-3595 phone

KVIE Channel 6
2030 W. El Camino Ave.
Sacramento, CA 95833

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