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Underwriting on KVIE
Overview | On-Air Sponsorship | On-Air Message Guidelines | Program Listings By Genre |
Community Outreach & Special Events | KVIE's Audience | Contact KVIE Underwriting
Public television for Sacramento and the Central Valley of California reaches upscale consumers, community leaders and business decision-makers.
What is Underwriting?
In the commercial world of television underwriting is called advertising. In the world of public television, our Corporate Support department seeks underwriting funded by corporations and the business community, government agencies, unions, associations, and foundations. Organizations of all sizes support KVIE in many significant ways. In return for this support, KVIE runs sponsor messages and credits on our air, or in conjunction with an event or a community outreach effort.
Why do Organizations Underwrite or Sponsor KVIE Programs?
- Image - Build a Brand
KVIE builds brand identification and strengthens your corporate image. Sponsors benefit from the "halo effect" of being associated with KVIE and its mission to make a meaningful contribution to our community. 90% of Americans have a more positive image of companies that take part in cause-related marketing. 74% of PBS viewers believe that PBS sponsors are committed to quality and excellence. And almost two-thirds of PBS viewers are more likely to purchase the product or service of a PBS underwriter. And your firm's support will have helped make possible the continuation of a tradition of quality, non-commercial television on KVIE. (Source: Cone Corporate Citizenship Study; 2008 GFK Roper Public Affairs & Media Survey;PBS image Study)
- Greater Impact - Credible and Memorable
Sponsor messages have greater impact in the low-clutter environment found only on public television. Also, prohibition against "hard sell" spots, and trustworthiness of KVIE combine to make underwriting message extremely credible and memorable. PBS' dignified approach to on-air support is appreciated and respected by its viewers.
- Greater Value - Build a Relationship
KVIE has unique marketing opportunities for corporations and business partners that the commercial broadcasters or cable network cannot offer. Strengthen your ties to the community and increase the effectiveness of your comprehensive marketing campaign through numerous community- and member-based possibilities KVIE has for its sponsors. On KVIE, sponsors do much more than buying a flight of spots; they build a relationship with the community they serve.
How Can We Become a Sponsor?
Your company can underwrite KVIE programming, sponsor events, organize groups of your employees to work the pledge phone banks and watch them on TV, take an active role in enhancing the many services KVIE provides to the community, sign up to participate in the corporate matching gifts program. Click here to view KVIE's Underwriting Media Kit.
For More Information
Kevin Smith-Fagan
VP Development
916-641-3595 phone
ksmithfagan@kvie.org
KVIE Public Television
2030 W. El Camino Ave.
Sacramento, CA 95833
E-mail Newsletter
If you'd like to receive a newsletter via e-mail with news and special opportunities to current and prospective underwriters, send us a note.
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