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KVIE's programming philosophy is to air and create programs that reflect the community back onto itself. As the PBS station for California's Central Valley, we air many programs that are distributed nationally through PBS. We acquire additional programming through other sources and produce many of our own programs that are seen regionally, statewide, and even nationwide.
KVIE is local. It is locally owned and operated. Decisions about programming and services are made by people who live within this community. They report to a board of directors who are drawn from this community. Thats the way it used to be throughout much of television, and we think its the way it should be. But over the past 25 years, the number of television stations that one company could own has grown from five to 20 to a number limited only by the percent of audience served. Today, two companies reach more than 35% of the American population. The same is true of cable and satellite. Single companies that own many cable channels also own television stations and produce their own programs. Today, a handful of companies control most of what we watch. Thats not inherently bad, but it is also not local. Station policies and program decisions are typically made somewhere else, and the ability of any one individual to make his or her voice heard on viewing issues is almost non-existent. KVIE remains local. We set our own policies, make our own program decisions, and answer questions when our viewers call or write. Most of our financial support comes from the local community, so we rise or fall based on how responsive we are to your local needs. Our license to broadcastalong with that of other stations requires us to operate in the public interest, convenience, and necessity. We value that obligation, and we work hard every day to adhere to it. We often say that KVIE belongs to you. We believe that it does and we strive to make certain our programming and community projects reflect our commitment to you. |
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