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Facts/Public Information
Mission The mission of KVIE is to educate, enrich, enlighten and inspire diverse audiences and individuals with high quality television programming and related services that enhance the quality of life for people throughout Northern California.
Vision
KVIE's vision is to open minds and change lives,
giving people information they need to participate
fully in the community we share and the world
around us. KVIE uses technologies to connect our
region's diverse communities to one another--children
to museums, families to public health services,
voters to government, adult learners to libraries
and universities, and senior citizens to social
services.
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View KVIE's 2008
Annual Report |
Values
Education – KVIE provides educational programs and services for the young and lifelong learners. Our local productions and PBS programming engage the mind and spirit to promote personal and community growth.
Community – As the only locally owned and managed television station in the market, KVIE reflects the community back to itself by creating programs about our region’s past, present and future. We deliver balanced and responsible programs that foster a civil society.
Quality – KVIE presents and produces uninterrupted programs free from commercial influences that provide a springboard for family and community engagement and discussion and are available free to everyone.
Membership
Approximately 70,000 people in Northern California support KVIE through annual membership contributions.
Volunteers
Each year, KVIE benefits from the support of more than 4,500 volunteers in various station activities. For example, approximately 750 individuals volunteered as phone bank operators during a recent pledge drive.
Broadcast Facts
- KVIE’s first continuous broadcast day was February 23, 1959. We’ve been on the air for almost 50 years!
- KVIE provides 8,736 hours of programming a year – 24 hours a day, 7 days a week, 52 weeks a year.
- Our digital transmitter broadcasts at 33kw(33,00 watts).
- Launched in June 2003, KVIE’s new high-definition and digital service KVIE-DT ushered in a new era of broadcasting and service for California’s Central Valley and the Sierra Foothills.
- As of January 2006, all programs are closed captioned for the hearing impaired. (Exceptions include programs that are live and have no repeat value)
- KVIE broadcasts 5 different streams of programming, and 3 digital over the air signals. Here's how you can watch KVIE2: Basic Cable - Sacramento and Placer counties only. Available on basic cable channel 7 for both Comcast and SureWest. Digital Cable - Sacramento-Stockton-Modesto market on digital cable: Comcast 190 and Charter 286. HD/Digital TV with Antenna - Sacramento-Stockton-Modesto market via an HDTV plus antenna or digital set-top box antenna: over the air DT 6.2. The other two digital signals over the air are KVIE on DT 6.1 (HD when available) and V-me (Spanish language programming) on DT 6.3.
- See
a timeline for more facts about KVIE.
Market
- Sacramento/Stockton/Modesto ranks 20th in television markets nationwide and third in California.
- More than 1.3 million households are in KVIE’s designated market area.
- KVIE has a 28-county reach, and can be viewed on nearly 60 cable systems and the DirecTV and Dish Network satellite services. Source: ACNielsen
Sources of Revenue
- Membership Contributions – 46%
- Grant Funding – 20%
- Underwriting – 7%
- Donated Services – 7%
- Production Funding – 13%
- Rental Income – 1%
- Other Income – 6%
Fiscal Year 2008
Community Outreach
The PBS Ready To Learn Service is a nationwide effort using free universally available children's educational television, online and print resources, and community outreach to help parents and educators prepare young children for success in school. Ready To Learn (RTL) is funded in part by the Corporation for Public Broadcasting and the California Department of Education. Support is also provided by Independent Benefit Supporters, Raleys and Bel-Air through the Quality of Life Card, CPS Human Resource Services, Maloof Sports and Entertainment, and the generosity of KVIE members.
Many Faces/Many Voices is KVIE's outreach campaign on diversity. Each month, we air a number of programs relating to diversity that help to educate on diversity and issues of tolerance.
KVIE is proud to offer a tour program as part of our outreach efforts. Come see how television is made and transmitted. Visit one of the largest television studios in Northern California.
Facilities Available
KVIE’s Ose Community Room is available for public use – trainings, luncheons, or seminars – available Monday through Friday. Our studios and editing suites are also available. Visit our Services page for more information.
KVIE is a 501(c)(3) organization and is also classified as a public charity under sections 509(a)(1) and 170(b)(1)(A)(vi) of the Internal Revenue Code.
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