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KVIE is far more than television. In fact, we don't think
of ourselves as being in the business of television. Our
business, rather, is really about ideas, learning, arts
and culture, and citizenship. Television is simply the means
by which we deliver these resources to our community.
As
a public service, we profit by improving the community in
which we depend for support. We succeed to the extent that
our children learn, our viewers become engaged in matters
that concern them, and those within our communities join
together in a common cause.
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Mission, Vision, Values
Mission
The mission of
KVIE, Inc. is to educate, enrich, enlighten and inspire diverse audiences
and individuals through high quality television programming and related
services that enhance the quality of life for people in the communities
we serve.
Vision
KVIE’s vision is to open minds and change lives, giving people information they need to participate fully in the community we share and the world around us. KVIE uses technologies to connect our region’s diverse communities to one another – children to museums, families to public heath services, voters to government, adult learners to libraries and universities, and senior citizens to social services.
Values
Education – KVIE provides educational programs and services for the young and lifelong learners. Our local productions and PBS programming engage the mind and spirit to promote personal and community growth.
Community – As the only locally owned and managed television station in the market, KVIE reflects the community back to itself by creating programs about our region’s past, present and future. We deliver balanced and responsible programs that foster a civil society.
Quality – KVIE presents and produces uninterrupted programs free from commercial influences that provide a springboard for family and community engagement and discussion and are available free to everyone.
Membership
Approximately 80,000 people in Northern California support KVIE through
annual membership contributions.
Volunteers
Each year, KVIE benefits from the support of more than 4,500 volunteers
in various station activities. For example, approximately 750 individuals
volunteered as phone bank operators during a recent pledge drive.
Broadcast Facts
- KVIE’s first continuous
broadcast day was February 23, 1959. We’ve been on the air for
almost 50 years!
- KVIE provides 8,736 hours
of programming a year on Channel 6 – 24 hours a day, 7 days a
week, 52 weeks a year.
- Located in Walnut Grove,
the Channel 6 transmitter broadcasts at 100,000 watts.
KVIE offers the Descriptive Video Service for visually impaired audience
members using the second audio (SAP) channel.
- Launched in June 2003, KVIE’s new high-definition and digital service KVIE-DT ushered in a new era of broadcasting and service for California’s Central Valley.
- As of January 2006, all programs are closed
captioned for the hearing impaired. (Exceptions include programs that are live and have no repeat value; analog programs that were produced prior to January 1, 1998; or programs that were produced digitally and were first aired prior to July 1, 2002.)
- KVIE offers additional
public television programs to subscribers of Comcast in Sacramento
County and SureWest Broadband. KVIE2 (available on Comcast cable 7 and digital cable 190, SureWest cable 7, and over the air on digital 6.2) is funded in part
by a grant from the Sacramento Metropolitan Cable Television Commission. Other channels funded by the commission include Access Sacramento, MetroCable, and SECC.
Market
- Sacramento/Stockton/Modesto
ranks 20th in television markets nationwide and third in California.
- More than 1.3 million
households are in KVIE’s designated market area.
- KVIE has a 28-county
reach, and can be viewed on more than 60 cable systems and the DirecTV
and Dish Network satellite services.
Source: ACNielsen
Sources of Revenue
- Membership Contributions – 50%
- Grant Funding – 14%
- Underwriting – 8%
- Donated Services – 8%
- Production Funding – 12%
- Rental Income – 2%
- Other Income – 6%
Fiscal Year 2007
Community Outreach
Ready To Learn (RTL) is a continuing KVIE project that teaches caregivers
and parents techniques to help young children develop positive learning
skills. Teacher-parent TV resource materials are offered. Many Faces/Many
Voices is KVIE's outreach campaign on diversity. KVIE is also proud
to offer a tour program as part
of our Outreach efforts.
Facilities Available
KVIE’s Ose Community Room is available for public use – trainings, luncheons, or seminars – available Monday through Friday. Our studios and editing
suites are also available. Visit our Services
page for more information.
KVIE is a 501(c)(3) organization and is also classified as a public charity under sections 509(a)(1) and 170(b)(1)(A)(vi) of the Internal Revenue Code.
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